beyond product placement

posted in: Custom Music & Aircast | 0

At a recent meeting with a creative director at a large cable network, we were discussing the promotions of their shows.  As this has been a mainstay of production music and custom music for a long time, it’s fascinating to … Continued

megatrax attends set’s broadcast & cable trade show in brazil

posted in: New from Megatrax | 0

Diana Corbin, Megatrax’s Division Manager of Brazil and Post/Production/Radio, Central America  attended the Broadcast & Cable Trade Show sponsored by the SET- Sociedade Brasileira de Engenharia & Televisão in August. Focused on the Television and Cable Industry, this event is a … Continued

business books: a post from phil macko, svp of sales

posted in: Interviews | 0

I attended a webinar recently hosted by bestselling author Keith McFarland, and he made a comment that caught my attention. He said that in his opinion, the problem with business books is that they lead business owners and management folks … Continued

megatrax & promaxbda nurture new talent with “making the cut”

posted in: New from Megatrax | 0

MEGATRAX & PROMAXBDA NURTURE NEW TALENT WITH “MAKING THE CUT” Contest helps students enter into sports marketing industry. October 19, 2011 – North Hollywood – Megatrax Production Music and PromaxBDA, are working with MLB Network, Workshop Creative and Jason Marks … Continued

was steve jobs good for music?

posted in: Custom Music & Aircast | 0

Steve Jobs’ effect on our culture was pervasive. Apple computers, then Apple music devices and cell phones– not to mention the software applications that found a home on Apple hardware, all brought irrefragable change to the way we access music … Continued

megatrax answers your requests with “yafi”: you asked for it

The latest YAFI release is on its way, and CEO/producer Ron Mendelsohn took a moment to tell us what to expect in the new volume. Megatrax: First, Ron: What is YAFI? Ron Mendelsohn: YAFI is You Asked For It- it … Continued

licensing notes from leisa korn for 10/10/2011

posted in: Music Rights & Licensing | 0

While most of the country is enjoying the changing leaves this season, we sit here in sunny Southern California watching the leaves age gracefully, hoping we might see something other than brown or yellow burst across the landscape. And like … Continued

megatrax and videohelper team up to serve brazil

posted in: New from Megatrax | 0

VideoHelper signs exclusive contract with Megatrax Brasil North Hollywood – New York’s production music rebels, VideoHelper, have signed an exclusive representation agreement with Megatrax Brasil, the Brazilian branch of Megatrax Production Music. This landmark union of two of the top … Continued

opry returns to tv with new theme from aircast custom

posted in: Custom Music & Aircast | 0

Aircast Custom Music produces new theme for Grand Ole Opry TV & Radio broadcasts North Hollywood – The Grand Ole Opry will be returning to the airwaves this fall with a new theme, developed by Megatrax Production Music’s custom scoring … Continued

word of mouth times 800 million

Facebook’s recent announcement of partnerships with streaming music services such as Spotify, Rhapsody, Rdio, iHeartRadio and others represents yet another inevitable development in the unfolding of the digital media landscape.  These partnerships allow Facebook users to see in real time … Continued